Terms of Use

Effective Date: March 9, 2026  |  Last Updated: March 9, 2026

Welcome to The Trusted Signal (“Company,” “we,” “us,” or “our”). These Terms of Use (“Terms”) govern your access to and use of our website at thetrustedsignal.com, our web application at app.thetrustedsignal.com, and all related services, tools, reports, and content (collectively, the “Platform”). By accessing or using the Platform, you agree to be bound by these Terms. If you do not agree, do not use the Platform.

1. Acceptance of Terms

By creating an account, accessing, or using the Platform in any way, you acknowledge that you have read, understood, and agree to be bound by these Terms, as well as our Privacy Policy, which is incorporated herein by reference. We reserve the right to modify these Terms at any time. Changes will be posted on this page with an updated effective date. Your continued use of the Platform after any changes constitutes acceptance of the revised Terms.

2. Description of Services

The Trusted Signal provides a software-as-a-service (SaaS) platform that measures, analyzes, and helps improve your website’s trust signals across search engines (SEO), AI answer engines (AEO), and generative engine optimization (GEO). Our services include but are not limited to:

• Trust Score audits and reports
• SEO, AEO, and GEO analysis across Google, ChatGPT, Perplexity, Gemini, and other AI platforms
• Prioritized action roadmaps and recommendations
• Schema generation and technical optimization tools
• AI citation monitoring and tracking
• Competitor benchmarking and analysis
• AI-assisted optimization features

3. Account Registration and Eligibility

To access certain features of the Platform, you must create an account. You agree to:

• Provide accurate, current, and complete information during registration
• Maintain the security of your account credentials
• Promptly update your information if it changes
• Accept responsibility for all activity under your account
• Notify us immediately of any unauthorized access or security breach

You must be at least 18 years of age or the age of majority in your jurisdiction to use the Platform. By using the Platform, you represent and warrant that you meet this requirement.

4. Subscription Plans, Pricing, and Payment

4.1 Plans

The Platform offers multiple subscription tiers with varying features and capabilities. Current plan details, pricing, and features are available on our Pricing page. We reserve the right to modify our plans and pricing at any time with reasonable notice to existing subscribers.

4.2 Payment

Paid subscriptions require a valid payment method. By subscribing, you authorize us to charge your payment method on a recurring basis (monthly or annually, depending on your selection) until you cancel. All fees are quoted in U.S. dollars.

4.3 Automatic Renewal

Subscriptions automatically renew at the end of each billing cycle unless you cancel before the renewal date. You may cancel at any time through your account settings or by contacting us.

4.4 Refunds and Satisfaction Guarantee

We offer a 30-day satisfaction guarantee on all paid plans. If your audit does not reveal actionable insights you can use immediately, you may request a full refund within 30 days of your initial purchase. This guarantee applies to first-time purchases only. Refund requests should be submitted to [email protected]. After the 30-day period, no refunds will be issued for partially used subscription periods.

4.5 Taxes

All fees are exclusive of applicable taxes, levies, or duties imposed by taxing authorities. You are responsible for all taxes associated with your use of the Platform, except for taxes based on The Trusted Signal’s net income. If you are exempt from taxation, you must provide a valid exemption certificate upon request.

4.6 Billing Disputes

If you believe you have been incorrectly charged, you must contact us at [email protected] within thirty (30) days of the charge in question. Failure to dispute a charge within this period constitutes acceptance of the charge. We will investigate and respond to all billing disputes promptly.

4.7 Plan Changes

You may upgrade your subscription at any time. Upgrades take effect immediately, and any price difference will be prorated for the remainder of your billing cycle. Downgrades take effect at the start of your next billing cycle. No credits or refunds are issued for downgraded features during a current billing period. Promotional pricing or discounts may not carry over upon renewal.

5. Acceptable Use

You agree to use the Platform only for lawful purposes and in accordance with these Terms. You agree NOT to:

• Use the Platform to violate any applicable law, regulation, or third-party rights
• Attempt to reverse engineer, decompile, or disassemble any part of the Platform
• Use automated tools (bots, scrapers, crawlers) to access the Platform beyond its intended functionality
• Resell, sublicense, or redistribute Platform reports or data without authorization
• Interfere with or disrupt the Platform’s infrastructure or other users’ access
• Upload malicious code, viruses, or other harmful technology
• Impersonate any person or entity, or misrepresent your affiliation with any person or entity
• Use the Platform to transmit spam, phishing attempts, or unauthorized advertising
• Circumvent any access controls, rate limits, or security measures
• Use the Platform or its data to build, train, or improve a competing product or service
• Scrape, crawl, or use any automated means to extract data from the Platform outside of provided APIs or export features
• Process content that is unlawful, harmful, threatening, abusive, defamatory, obscene, or otherwise objectionable through the Platform
• Submit personal data of third parties (including PII) to the Platform’s AI features without proper authorization or consent

6. Intellectual Property

6.1 Our Property

The Platform, including its design, code, algorithms, Trust Score methodology, Trust Stack framework, reports, content, logos, trademarks, and all related intellectual property, is owned by The Trusted Signal and protected by U.S. and international copyright, trademark, and other intellectual property laws. Nothing in these Terms grants you any right, title, or interest in our intellectual property except as expressly stated.

6.2 Your Content

You retain ownership of all data, URLs, and content you submit to the Platform for analysis. By submitting content, you grant us a limited, non-exclusive license to process, analyze, and store that content solely to provide the services you requested.

6.3 Report Usage

Audit reports and Trust Score data generated for your account are licensed to you for your internal business use. You may share reports with your team, clients, or stakeholders. You may not resell reports or use them to create competing products or services.

7. AI-Generated Content and Recommendations

Certain features of the Platform utilize artificial intelligence to generate recommendations, schema markup, content suggestions, and optimization strategies. You acknowledge and agree that:

• AI-generated content and recommendations are provided as guidance only and should be reviewed by a qualified human before implementation
• We do not guarantee the accuracy, completeness, or effectiveness of any AI-generated output
• You are solely responsible for reviewing, modifying, and approving any AI-generated content before publishing it on your website or platforms
• AI-generated recommendations may not account for your specific industry regulations, compliance requirements, or brand guidelines
• AI-generated output may not be unique — other users may receive similar or identical recommendations based on comparable inputs

7.1 AI Input and Output Ownership

You retain ownership of any data or content you input into our AI features. Subject to these Terms, we grant you a non-exclusive, perpetual license to use the AI-generated output for your business purposes. We retain the right to use anonymized, aggregate patterns from Platform usage to improve our services.

7.2 Third-Party AI Providers

Our AI features may utilize third-party AI service providers to process your requests. By using AI features, you acknowledge that your inputs may be transmitted to and processed by these providers subject to their respective terms and privacy policies. We select providers that maintain appropriate data protection standards.

7.3 No Training on Your Data

We do not use your proprietary content, URLs, or audit data to train AI models. We do not authorize third-party AI providers to use your data for model training purposes. Anonymized, aggregate insights may be used to improve our scoring algorithms and recommendation engine.

7.4 Prohibited AI Inputs

You must not submit the following through our AI features: personal data of third parties without authorization, confidential information of third parties, content that infringes intellectual property rights, or any content that violates our Acceptable Use provisions.

8. Disclaimer of Guarantees on Results

The Trusted Signal does not guarantee any specific outcomes, rankings, traffic increases, AI citations, or revenue improvements. Search engine algorithms, AI engine behaviors, and competitive landscapes are dynamic and outside our control. While our Platform provides data-driven insights and best-practice recommendations, results depend on many factors including but not limited to:

• The quality and authority of your existing content and domain
• Your industry’s competitive landscape
• How consistently you implement recommendations
• Algorithm updates by Google, ChatGPT, Perplexity, Gemini, and other platforms
• External market conditions and trends

Our 30-day satisfaction guarantee relates to the quality and actionability of the audit data itself, not to downstream ranking or citation outcomes.

9. Third-Party Services and Links

The Platform may contain links to or integrations with third-party websites, services, or tools (including Google, ChatGPT, Perplexity, Gemini, and others). These third-party services are governed by their own terms and privacy policies. We are not responsible for the content, accuracy, or practices of any third-party service, and your use of such services is at your own risk.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE TRUSTED SIGNAL, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM:

• Your access to or use of (or inability to access or use) the Platform
• Any conduct or content of any third party on the Platform
• Unauthorized access, use, or alteration of your transmissions or content
• Statements or conduct of any third party on the Platform
• Changes in search engine algorithms, AI engine behavior, or ranking factors

OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE PLATFORM SHALL NOT EXCEED THE AMOUNT YOU HAVE PAID US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

11. Indemnification

You agree to defend, indemnify, and hold harmless The Trusted Signal, its officers, directors, employees, and agents from any claims, damages, obligations, losses, liabilities, costs, or debt arising from: (a) your use of and access to the Platform; (b) your violation of these Terms; (c) your violation of any third-party right, including any intellectual property or privacy right; or (d) any claim that your content or data caused damage to a third party.

12. DMCA and Copyright Complaints

We respect the intellectual property rights of others. If you believe that content available on or through the Platform infringes your copyright, please send a notice containing the following information to our designated agent:

• A description of the copyrighted work you claim has been infringed
• A description of where the infringing material is located on the Platform
• Your contact information (name, address, telephone number, email)
• A statement that you have a good faith belief that the use is not authorized by the copyright owner, its agent, or the law
• A statement under penalty of perjury that the information in your notice is accurate and that you are the copyright owner or authorized to act on the owner’s behalf
• Your electronic or physical signature

Send copyright notices to: [email protected]

13. Confidentiality

Each party acknowledges that it may receive confidential information from the other party in connection with the Platform. “Confidential Information” includes any non-public information disclosed by either party that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information.

• Each party agrees to protect the other’s Confidential Information using the same degree of care it uses to protect its own confidential information, but no less than reasonable care
• Confidential Information may only be used for the purposes contemplated by these Terms
• Confidential Information does not include information that: (a) is or becomes publicly available through no fault of the receiving party; (b) was known to the receiving party prior to disclosure; (c) is independently developed without use of the disclosing party’s Confidential Information; or (d) is rightfully obtained from a third party without restriction
• Either party may disclose Confidential Information if compelled by law or court order, provided it gives prompt written notice (where legally permitted) to allow the disclosing party to seek a protective order

14. Beta Services

We may offer beta, preview, or early-access features (“Beta Services”) from time to time. Beta Services are provided “as is” and “as available” without any warranties of any kind. You acknowledge that:

• Beta Services may contain bugs, errors, or other issues and may not function as intended
• Beta Services may be modified, suspended, or discontinued at any time without notice
• Your participation in beta programs is voluntary and at your own risk
• We are not liable for any harm arising from your use of Beta Services
• Any feedback, reports, or information you provide about Beta Services is subject to Section 20 (Feedback)
• Information about Beta Services is Confidential Information and may not be publicly disclosed

15. Termination

We may terminate or suspend your access to the Platform immediately, without prior notice or liability, for any reason, including if you breach these Terms. Upon termination:

• Your right to use the Platform ceases immediately
• You will have thirty (30) days from the date of termination to export your audit reports, Trust Score data, and other account data through the Platform’s export features or by contacting us
• After the 30-day export window, we may delete your account and associated data in accordance with our Privacy Policy
• Provisions that by their nature should survive termination shall survive, including intellectual property, confidentiality, limitation of liability, indemnification, and dispute resolution sections

You may cancel your account at any time through your account settings or by contacting us at [email protected].

16. Dispute Resolution and Arbitration

16.1 Informal Resolution

Before filing any formal dispute, you agree to first contact us at [email protected] and attempt to resolve the matter informally within 30 days.

16.2 Binding Arbitration

If informal resolution fails, any dispute arising from or relating to these Terms shall be resolved through binding arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules. The arbitration shall be conducted in the State of Texas. The arbitrator’s decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

16.3 Class Action Waiver

YOU AGREE THAT ANY DISPUTES SHALL BE RESOLVED ON AN INDIVIDUAL BASIS AND NOT AS PART OF ANY CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. You waive any right to participate in a class action lawsuit or class-wide arbitration.

16.4 Exceptions

Either party may seek injunctive or other equitable relief in any court of competent jurisdiction to prevent the actual or threatened infringement of intellectual property rights.

17. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Texas, United States, without regard to its conflict of law principles. Any legal proceedings not subject to arbitration shall be brought in the state or federal courts located in Texas.

18. Export Compliance

The Platform and related services are subject to U.S. export control and sanctions laws, including the Export Administration Regulations (EAR) and the regulations maintained by the Office of Foreign Assets Control (OFAC). You agree not to export, re-export, or transfer the Platform or any technical data received through the Platform in violation of any applicable export control laws or regulations. You represent and warrant that you are not located in, or a resident or national of, any country subject to U.S. trade sanctions, and that you are not listed on any U.S. government restricted party list.

19. Force Majeure

Neither party shall be liable for any failure or delay in performing its obligations under these Terms due to circumstances beyond its reasonable control, including but not limited to: acts of God, natural disasters, pandemics, war, terrorism, government actions, labor disputes, power or internet outages, DDoS attacks, failures of third-party hosting or cloud providers, or changes in applicable laws or regulations. The affected party shall provide prompt notice and use commercially reasonable efforts to mitigate the impact and resume performance as soon as practicable.

20. Feedback

If you provide feedback, suggestions, ideas, or recommendations regarding the Platform (“Feedback”), you grant The Trusted Signal a perpetual, irrevocable, worldwide, royalty-free, fully sublicensable license to use, modify, and incorporate such Feedback into the Platform and our services without any obligation, compensation, or attribution to you.

21. Publicity

Unless you opt out by notifying us in writing, you agree that The Trusted Signal may identify you as a customer and use your company name and logo in our marketing materials, website, and customer lists. We will use your marks in accordance with any brand guidelines you provide. You may opt out at any time by emailing [email protected].

22. Assignment

You may not assign or transfer these Terms or any rights or obligations hereunder without our prior written consent. The Trusted Signal may assign these Terms to any affiliate, successor entity, or in connection with a merger, acquisition, or sale of substantially all of its assets. Any attempted assignment in violation of this section is void.

23. No Third-Party Beneficiaries

These Terms do not and are not intended to confer any rights or remedies upon any person or entity other than the parties hereto.

24. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that these Terms shall otherwise remain in full force and effect.

25. Entire Agreement

These Terms, together with the Privacy Policy and any supplemental terms for specific services, constitute the entire agreement between you and The Trusted Signal regarding the Platform and supersede all prior agreements and understandings.

26. Contact Us

If you have any questions about these Terms, please contact us:

• Email: [email protected]
• Website: thetrustedsignal.com